In the world of fashion influencers, one name stands out above the rest: Arielle Charnas. With over 1.3 million followers on Instagram and a successful fashion brand, Charnas has become a household name in the fashion industry. But how did she get to where she is today? In this article, we’ll take a closer look at the rise of Arielle Charnas and her journey to becoming a fashion influencer extraordinaire.
Who is Arielle Charnas?
Arielle Charnas is a fashion influencer, entrepreneur, and designer. She was born on June 22, 1987, in New York City and grew up in the Upper East Side. Charnas attended the University of Wisconsin-Madison and graduated with a degree in marketing and fashion.
After college, Charnas moved back to New York City and began working in the fashion industry. She started her blog, Something Navy, in 2009 as a creative outlet to share her personal style and fashion tips. Her blog quickly gained popularity, and she became one of the first fashion influencers on Instagram.
The Rise of Something Navy
In 2011, Charnas launched her own clothing line, Something Navy, which was sold exclusively at Nordstrom. The line was a huge success, with pieces selling out within hours of being released. This success solidified Charnas’ status as a fashion influencer and entrepreneur.
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In 2017, Charnas announced that she would be leaving Nordstrom to launch her own independent fashion brand, also named Something Navy. The brand quickly gained a cult following and has been featured in major fashion publications such as Vogue and Elle.
The Business Insider Controversy
In 2018, Business Insider published an article titled “A fashion influencer with 1.3 million followers says she’s making less money from Instagram than she did 2 years ago.” The article featured an interview with Charnas, where she discussed her income and the challenges of being a fashion influencer.
The article sparked controversy and backlash from both Charnas and her followers. Charnas claimed that the article was misleading and that she was misquoted. She also received criticism for her comments about her income, with many accusing her of being out of touch with her followers.
Personal Life and Family
Charnas is married to Brandon Charnas, a businessman and entrepreneur. The couple has two daughters, Ruby Lou and Esme Rae. Charnas often shares photos of her family on her Instagram account, giving her followers a glimpse into her personal life.
In 2019, Charnas announced that she and her husband were separating. The news came as a shock to many of her followers, as the couple had been seen as #relationshipgoals. However, Charnas has been open about the challenges of balancing her personal and professional life, and the divorce was a reminder that influencers are real people with real struggles.
The Impact of Arielle Charnas
Arielle Charnas has had a significant impact on the fashion industry and the world of influencers. She was one of the first fashion influencers to gain a large following on Instagram, paving the way for others to follow in her footsteps.
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Charnas has also been credited with popularizing the “Instagram aesthetic” – a curated and cohesive feed that showcases a person’s lifestyle and personal brand. This aesthetic has become a staple for influencers and has influenced the way brands and businesses approach social media marketing.
The Future of Arielle Charnas
Despite the controversy and challenges she has faced, Arielle Charnas continues to thrive in the fashion industry. Her brand, Something Navy, has expanded to include a wide range of products, from clothing to home goods. She has also collaborated with major brands such as Nordstrom, Revolve, and Target.
Charnas’ influence and success show no signs of slowing down. She continues to inspire her followers with her fashion sense and entrepreneurial spirit. And with her recent divorce, she has become a relatable figure for many women, showing that even influencers face challenges and struggles in their personal lives.
Arielle Charnas has become a household name in the fashion industry, thanks to her successful fashion brand and massive following on social media. Her rise to fame and influence has not been without its challenges, but she continues to inspire and influence others with her fashion sense and entrepreneurial spirit.
As the world of influencers continues to evolve, it’s clear that Arielle Charnas will remain a major player in the fashion industry and a source of inspiration for many.