Marketing is an essential pillar for a business life cycle as it allows to broaden the customer range and drives engagement to sell goods or services. Hence, getting the team onboard with the marketing strategy at the very early sales stages is critical, but how to deliver a message that sticks?
Building up an effective marketing strategy requires a lot of planning and hard work, but that won’t be useful if it isn’t presented to the prospect in a presentable manner. Visual cues allow employees to quickly understand the metrics at stake and managerial decisions’ reasons. Still, the corporate world often relegates visual presentations to a second tier due to not understanding the impact of visual aids in the knowledge-retaining process.
Using marketing templates for your team or investors’ meetings can significantly impact the message being delivered, relieving you from time-consuming design decisions. In this article, we’ll go through some key elements about the importance of using these marketing templates in your daily work.
Presenting your KPIs in a visually appealing manner
Words elicit a weaker and slower response than images. Visuals facilitate user interaction with the material and affect memory recall. According to statistics, 66% of the information can be retained after three days if presented through visuals. Incorporating relevant images or graphics in your presentation can make your audience interact with and recall the content more easily. A presentation template can turn your employees’ technical data discussions into manageable concepts.
Incorporating KPIs or metrics in a marketing presentation is essential to support your talking points. Learning how to create a proper visual contrast for making the concepts clear to spot can take some time. Pre-built infographic templates consist of different charts and icons paired together with quality Google Slides background; therefore, making the narrative organized and easy to retrieve concepts from it. Still, despite the templates being fully editable, don’t abuse the graphical elements as otherwise, the presentation can be felt as overwhelming.
Saving time with presentation templates
For users knowledgeable in graphic design, creating a presentation may feel like a common task, but the truth is users often get confused on topics like font pairing, color schemes, amount of text to include, etc. Despite being plenty of literature about these topics, reality tells us that not every user is considering spending time on this.
Instead, working with PowerPoint or Google Slides presentation templates can save countless hours as professionals make these designs. You simply need to edit the numbers or paragraphs included in placeholder areas. Additionally, you can utilize charts and graphs to demonstrate the financial performance of your business, building credibility.
These PowerPoint templates are reusable, meaning you can alter the values in just a few minutes, preventing panic in last-minute presentation sessions. Each slide in presentation templates contains some alternatives so that you can select the layout that best fits your content by keeping in mind design best practices. In addition, to maintain consistency throughout your presentation, you can instantly modify fonts, colors, and themes.
Ease to distribute the reports thanks to proper branding
Presentation templates would let you easily present all your information without disrupting through organized slides. Moreover, you can control the pace of the information delivery by emphasizing crucial material and skipping over unnecessary. However, ensure you don’t experiment with different slide styles while creating a presentation.
These presentations can reflect your company’s branding by modifying the color theme. Add the business logo to the top and bottom corners of the slide deck. It facilitates content distribution when we have a broad spectrum of potential customers.
Another advantage of standardizing presentation templates is building a cohesive message between different departments. In some business outreach deals, reports from several sections of your company might be involved. For the presenter is a tasking effort to re-do all the reports to show a professional style to prospective investors or buyers. If all areas work under the same visual layout and presentation style, slight design differences can go overlooked.
Today, Google and PowerPoint are the two popular tools used to make presentations to help the presenter make their argument to the audience. However, you can look up presentation templates if you are short on time and overwhelmed with the whole design process. Name a topic, and you’ll find the appropriate presentation template for it.
If you are a Mac user, these presentation templates have an added advantage, as they are compatible with Apple’s Keynote software for slideshow design. You won’t need to buy extra resources such as typefaces or illustrations to meet the requirements of your presentations, given the fact the templates are versatile products.
Finally, presenting marketing reports or your company’s marketing strategy with a visually engaging format certainly positively impacts, as people instantly value the time spent creating the presentation. It speaks of professionalism and dedication to the topic you are about to introduce. So, go ahead and give these fantastic tools a shot at improving your business performance.