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Top 10 Costly Marketing Mistakes You Should Avoid!




With the holidays upon us, now would be an excellent time to review your marketing plan for this past year and set in motion your plan for 2008. Take advantage of this slow period to examine and assess your marketing efforts to date. Because of lack of focus or results, is your marketing mistake plan overdue for an extreme makeover or a subtle tweak? Review the questions below:

  1. Are You Guilty of Complete Omission of Any Branding Elements: Too many real estate professionals fail to understand the importance of core branding elements i.e. logo, tagline, and unique positioning statement. Branding elements provide a visual identity that helps your target audience connect with your core values and your services. Your brand should help differentiate you in your market.
  2. Marketing to an Undefined Market: Find your target audience and gear your marketing plan and message to that audience. Attempts to appeal to everyone will fail. Not having a clear marketing message that speaks to everyone will end up speaking to no one. Plus it confuses the consumer and will easily miss any chance of hitting your target market entirely.
  3. Inconsistency in Your Brand and Marketing Efforts: You need to have the same look and feel of your brand image across all of your media. Including your online presence, mailers, listing presentations, property fliers, and all other aspects of your marketing plan.
  4. Lack of Marketing Diversification: Marketing in print or on the Internet alone will reach only a portion of your potential customers. Plan to market creatively through a cross-section of media channels. So your potential customers become familiar with your brand and your services at different times and in different places.
  5. Not Focusing on Repeat Business: Repeat business typically makes up 80 percent of customers in most businesses. Too often marketing campaigns are heavily focused on bringing in new customers and not building relationships with current ones.
  6. 6. Bad Timing: Time your marketing campaigns to coincide with traditional up-tempo seasonal sales (example: early spring through mid-summer) or upcoming events (i.e. new company relocating hundreds of new employees to your area) that will attract new business. Advance preparation is critical to your success.
  7. Don’t Over-hype Your Service: For the consumer, if it sounds too good to be true it probably is. Too much hype will turn people away. Keep your marketing message simple and direct.
  8. Don’t Forget – Slow and Steady Wins the Race: If you blow your entire marketing budget on a particular campaign, then what will you do next? Marketing means building your brand image and reputation via multiple impressions over an extended period of time.
  9. Failure to Capture Feedback: Create your personal focus groups for feedback on your campaign and test your marketing ideas. Don’t launch your campaign without obtaining feedback first.
  10. Making a Change for the Sake of Change: Just because you are tired of your marketing plan doesn’t mean it isn’t working. Too many real estate professionals make changes because they think they have to. Often a tried and true formula will keep working. Remember- always measure for ROI and refine when change is driven by lack of success.

By addressing and avoiding these critical marketing mistakes plan will be positioned to enjoy greater success.

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A Brief Introduction to a financial expert with 3 decades of Business Experience




decades of Business Experience

A market professional is always preferred by the organizations on the basis of his experience in the market. Experience counts a lot in any organization. Therefore, a top-management team is hired on the basis of their experience in a particular industry. In the case of Patrick Imbardelli. He has 30 years of experience in investment, strategy making, and policy-making areas in the hotel industry. The investment market is truly volatile and dynamic which can only be tamed by the experts. If you are planning to invest, you should consult with experts first because small mistake could cause you trouble later.

Teamwork is important for success:

Investment companies making efforts to succeed in the market should understand that. They need to first develop a teamwork environment in their organization to expect growth in the market. Patrick Imbardelli has shown a great way of getting more profits in the investment market. To reach out to more customers, he decided to start a firm dealing in the investment market helping customers to make the decision of investing their money.

What are the qualities of being a role model? Simply, a person with interpersonal skills, dedication, and a good attitude! The same thing works for Patrick Imbardelli, one of the top-rated hoteliers and successful managers having work experience in managing some international hotel brands. Training and motivation skills best describe him because he has truly managed to lead his team to accomplish success in the market. Do not you think the hotel industry is one of the challenging sectors where agility and instant decision-making are important? Indeed, it is therefore people do understand how he actually managed to lead the team.

Not only motivating and encouraging people rather he has also been instrumental in increasing and streamlining the business operations to ensure that business prospers to a great extent in the market. A business without a vision is nothing hence it is very important that you first make sure you have a visionary leader on your side. He believes in inculcating strategy-making and managing skills because these two skills are highly important for running a successful organization.

The success of a business majorly depends on how diligently a leader is performing his task. People who have been working with him mentioned that he is the best role model for hoteliers. Trust and reliability are two other important aspects that a leader should consider, for accomplishing success.

Must Read -: Are You Facing Financial Problems? Financial Planning to Rescue You

Making a strategy for business success requires you to first understand the market condition and current organizational structure. Streamlining the business operations is the most important aspect that one should consider. He clearly states in his interviews that the result does not always matter rather how you are achieving it matters most. Thus, leaders should emphasize how they heading towards achieving success.

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Are You Facing Financial Problems? Financial Planning to Rescue You




financial planning

Financial problems are one of the scariest nightmares of the people. They do not feel the significance of a financial planner until they are stuck in financial trouble. There are many situations when we knowingly or unknowingly fail to manage our money. Until mismanagement of money occurs, we never mull over the option of having suggestions from an expert. There are many financial planning service providers who claim to solve your financial worries and help you manage your investment portfolio.

To some of them, financial planning is only about suggesting to you how to invest money.

However, suggesting the best mode of investment is only a part of the duties of a financial advisor. It is our responsibility to judge the credibility of the best financial planning institute. Foster Financial Services Inc has been considered as one of the renowned financial planning service providers. What are the factors behind the success of this company? How people reacted or responded to the services rendered by its financial advisors? We will scrutinize some factors in detail.

  • Incredible Track Record of work:

Success record and market reputation are some vital parameters to measure the credibility of an agency in the market. It has been noted that Foster Financial Services Inc has built a good reputation among the people. Reputation is built by delivering unprecedented financial services consistently. This proves that people can rely on this company for their financial matters.

  • A number of satisfied clients:

The clientele of a number of satisfied clients is another prime parameter to measure the success of any company in the market. In the case of this financial planning service provider, it has won the trust of many clients who mentioned a thank note to this company in their testimonials. The biggest reason of the popularity of this financial planning service provider is “word-of-mouth” advertisement and referrals. Happy and satisfied clients refer the financial advisors of this company to their friends and acquaintances.

  • Wide Array of Financial Services:

When a person hires a financial advisor, he/she expects to get complete solutions to their varied financial troubles. Foster Financial Services Inc lives up to this expectation of its clients and turned up as the most trusted financial planning company in the market. Having highly certified and experienced financial advisors, this company provides complete financial solutions to clients.

  • Always stand up with the clients:

Some of the clients reported that financial advisors of Foster Financial Services Inc always stand for them in any situation. It is very important for a financial advisor to never leave his/her client in a bad financial condition because sometimes predictions and risk analysis can go wrong but it does not mean financial consultants leave the clients. On the contrary, a successful advisor strives hard to bring the financial condition of his/her client back on track at any cost.

Must Read -: Is It Good To Start Business Under Financial Constraints

If you truly want to keep your hard-earned money invested in the right place and manage other official matters, you should call the financial advisors of Foster Financial Services Inc.

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How to Stay Focused While Building Your Business




Building Your Business

Building your business is exciting, but we’ve all heard the statistics: after 10 years, only 33% of small businesses survive.

How can you focus on building your small empire? With any successful business, most experts refer to the honeymoon stage. This is the blissful time period when you feel like the sky is your limit.

Once that stage is over, just like with many relationships, you find yourself facing some hard truths. In fact, you may be feeling quite disillusioned. Where’s that revenue and dreamy work-whenever-you-like schedule that you were promised?

This is when it’s most important to stay focused.

Why Are You Building Your Business?

The answer to this question might seem readily apparent at first. After all, you want to be your own boss. You want to make more money.

Or, you might want to spend more time with your kids, build a family legacy, or share your idea with the world. However, when the proverbial rubber hits the road, these ideas won’t help you keep your focus.

You need an intense why, one that will keep you committed. After all, if you want more money, you might as well take up a 9-5 gig. This will probably pay off faster in the short term!

Maybe you think your idea will revolutionize body image ‘ideals’ for women everywhere. Or, you want to spread accessible therapy to everyone who needs it.

Your why doesn’t have to change the world, but it does have to be impactful.

Start Eating Frogs

Have you ever heard of this tip for focus and productivity? Say you’ve mapped out your to-do list for the week. You wake up in the morning and get started on the day, but there’s a task on your list that you really don’t want to tackle.

Maybe it’s time-consuming, or difficult, or you aren’t quite sure where to start. Human nature might dictate that you tackle everything else before you touch that one task.

But if you’re dreading it, the day might magically fill up. You’ll run out of time and won’t get it done.

With the ‘eat that frog’ technique, you’ll do the worst task at the beginning of your day and get it over with. This can do wonders for your business focus!

Avoid Zero Days

If you’re building your business on top of raising children and holding down a 9-5 job, it can be challenging! And if you’re trying to stay on top of your health, it can be impossible to maintain the 3-hour sleep schedule that many startup entrepreneurs seem to glamorize.

If that’s your situation, don’t stress over it. Remember the old proverb: Rome wasn’t built in a day. The same is true for your business!

Instead, don’t go to bed at night without doing one thing for your business. It can be small, like buying your domain name or setting up your help inbox for customers to contact you.

Eventually, one spoonful at a time, you’ll be able to bail yourself out and start making real progress.

Avoid Shiny Things

We’ve all heard about or witnessed a person with the attention span of a squirrel. They see something shiny, and off they go into the wilderness.

This mindset is particularly tempting as a business owner. Every entrepreneur on social media seems to be incredibly busy. It can carry an implied question: if you aren’t rushing around like your hair is on fire, are you even really hustling?

Don’t chase projects or action items just because you ‘need to stay busy’. Also, avoid making everything a five-alarm fire. This will only drain you if everything is escalated to emergency status.

Pick an action item and make steady progress on it, till it’s complete. This will help you find out more about focusing, and advance your business farther than half-completed action items laying around.

Who Are You Networking With?

If you listen to popular advice on professional networking sites like LinkedIn, you’ll quickly see that networking is the holy grail.

Make connections, grab a coffee, take on mentorship, reach out to others—networking with others can start to sound like a side business all by itself.

Of course, it’s true that sometimes it’s not about what you know, it’s about who you know. Sometimes, knowing the right person can open doors that completely revolutionize your business.

But if all your time is sucked up with networking, you won’t have a business to promote.

Make sure that you prioritize your own goals when it comes to building your business. Sharing the wealth and giving someone else a leg up is a great thing to do! But it shouldn’t come at the expense of your own professional success.

Chase Results

You probably started your business because of your passion. But when you’re building it, consider how those passion projects are actually contributing to your bottom line.

Must Read -: Top 10 Costly Marketing Mistakes You Should Avoid!

Are you doing a project because it’s fun? It’s great to have that as part of your work-life. But if you’re only doing something for the fun factor, or because you feel like you ‘should’, that’s a fast way to drain yourself.

It’s often drilled into young business owners that they shouldn’t expect profits right away. In fact, this is emphasized so much that it becomes a self-fulfilling prophecy.

If you’re trying to build your business, focus on projects that are going to grow your revenue streams. When you start getting results, it becomes addicting to focus on your business.

Building Your Business

One of the best ways to build your business is to set short- and long-term goals. By writing them out in the SMART format, you’ll be able to gauge your own progress and see how you’re tracking toward completion.

If you want to find out more about building your business, there are lots of resources available. From filing taxes to shipping internationally, to better digital marketing practices for your products, you can get your questions answered by checking out more articles on our site today!


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