Finding effective marketing strategies to promote your business brand can be an uphill task for many entrepreneurs, especially newbies. The marketplace is highly competitive and only innovative and proactive businesses can survive. But in all of these businesses, there is an issue of finances, which you must have to execute various strategies.
One of the most effective and highly affordable brand promotional strategies is the use of custom duffle bags that are printed with your business logo and name. Unlike other bags such as tote bags, custom duffle bags are more expensive and requires a planned approach to yield results.
If you plan on using this strategy, here is a guide for you.
What Are Custom Duffle Bags?
Custom duffle bags are large bags with shoulder straps that can be used to carry gym and workout gear, sports accessories, clothes for light traveling, and many other functions. They can be customized with your company’s logo, name, or marketing message to promote the business brand to users and people who see them carry the bag.
Duffle bags have spacious interiors and may have multiple compartments, making them ideal for travel, sports, and everyday use. When customized with your brand logo and other marketing details, you can create a powerful promotional tool that combines functionality and style.
Benefits of Custom Duffle Bags
- Brand Visibility – Custom duffle bags offer a mobile advertising platform because your customers or employees carry them around. This increased visibility can lead to brand recognition, ultimately driving customer engagement and loyalty.
- Practicality – These bags are highly practical and functional because they offer ample storage space, multiple pockets, and sturdy handles or shoulder straps. This usability ensures that recipients will find it valuable to use them frequently, hence promoting your brand effortlessly.
- Longevity – The durability of custom duffle bags ensures that your branding message will last for a long time, ensuring long-term exposure for your brand.
How to Order Custom Duffle Bags
The process of ordering custom duffle bags is straightforward, especially when you work with professional brand promotional bag suppliers such as the RocketBags company in the UK. If you are not working with them due to geographical reasons, make sure that you get a reliable supplier.
The supplier will help you to define your requirements such as the design and materials, colors, branding message, and the like. If you have a marketing team in your business, it is best to involve them when designing your custom duffle bags and ordering them.
Another important step is to negotiate the price of duffle bags. As mentioned, these bags are more costly than many bags such as tote bags, but the seller can lower the unit price depending on how many you want.
Lastly, confirm your order and pay. The seller will ship or deliver your order to your doorstep. Most importantly, they will keep your order details so you don’t have to design custom duffle bags next time you order.
Custom duffle bags are one of the best brand promotional items. Because they lure many potential customers to check out your brand, they can also display your business culture, style, and expected service. This gives a true impression that will increase brand recognition and loyalty.